5.3 Media

Summary

Working with journalists, press and public channels.

5.3.1 What this section will cover

• Who may speak to media on behalf of Sapiens First, and how requests are routed.
• Approved messages, boilerplate and spokesperson preparation.
• Social media guidance and how it relates to A.4.2 Verbal style guide.
• How the political activity and representation rules in A.1.1 apply to public statements.
• Crisis and correction procedures.